(
Update:
30/10/2018
)
How much for all the handicraft items were born. From kitchenware, dining tables, bedrooms, living rooms, combs for women, sticks for the elderly to iconic art objects, aesthetics and bold Eastern philosophy.
Today, these products of Ben Tre have been exported to China, Taiwan, Cambodia, Laos and beyond as the USA, France, Canada, Australia ... The economic value of coconut handicrafts The benefits are increasingly significant for workers, such as job creation, income generation, and enrichment of their homeland.
The first export enterprises
Ben Tre currently has dozens of fine-art handicraft establishments of various sizes and products exported to many countries in Asia, Europe and America such as Thanh Binh Co., Hung Tien, Tran Ngoc Tuan, Phuc Sang (Chau Thanh), Truong Ngan handicraft facilities, Thanh Thanh private enterprise, Thanh My (Ben Tre city), Thanh Liem handicraft (Nam Cay), Thanh Nhan (Giong Trom) ... There are also co-operative enterprises established in Phuoc Long (Giong Trom) and Ben Tre (Quoi Dien-Thanh Phu). Each of these facilities has more than a dozen other active satellites scattered throughout the district.
But to mention the art of incarnation of coconut into living things with many shapes, first of all to mention one of the units with the head of Truong Ngan with coconut leaf bag (instead of raw materials Rattan). The product was born in 1987. One day, accidentally. Trinh Van Y - Vice Chairman of the provincial People's Committee was visiting and saw the exchange with Mr.. Trường Ngan: "This is the intellectual property of Ben Tre, you must keep and promote, we will support." That statement is worth marking his initial success in particular and the production of handicrafts from coconut in general!
People from the news or media have flocked to his base to learn how to make a basket. Especially, Hung Phong, Phuoc Long (Giong Tôm) has developed a basket weaving village with coconut leaves. This item was consumed domestically, in 1994, it was officially exported to Taiwan. This type of production has been identified as one of the key economic sectors helping people in the two communes to reduce poverty, create jobs and generate income for thousands of local laborers. UMBRELLA. Nguyen Van Chien, Vice Chairman of Hung Phong Cooperative, said that one ton of coconut can make up to 7,000 baskets. These products are increasingly popular by the market because it is used to replace plastic packaging, contributing to preserve environmental sanitation, ensure consumer health. Therefore, every year, cooperatives have millions of products are transferred through intermediaries for export.
Imagine that any model, including those seen in movies, animation, newspapers, are "handsome farmers" decided to create, to create hundreds of unique products of coconut, instead of Other raw materials such as wood, plastic, aluminum, chinaware. Coconut products are endless by creative producers and are based on the idea of promoting their value in everyday life, from kitchen utensils to office equipment, children's toys, interior, building ...
By looking at market demand, most of the establishments have identified trends today, furniture increasingly occupy a certain position in place of plastic products. Especially with coconut wood is more unique than other wood species because it has the material, still features nothing can replace; is a symbol of a proud country, meaning associated with people Ben Tre both ancient and present. On the other hand, the products are highly artistic so their value can reach tens of millions of VND / product.
Quality of handicrafts
The economic model has been multiplied in the rural areas, contributing to the implementation of the policy of "The agrarian divorce". However, because most of the peasants from the farmer endure leisure time to earn more income, there are many limitations in the sense of labor. Moreover, the attitude is easy to satisfy, satisfied with the results achieved long lead to the prestige of the facility and the level of sophistication of the product is lost, the value of products on the market is also reduced. This is the cause that many businessmen are anxious to put long-term export contracts with many small production facilities in the area.
The owner of Truong Ngan said that the workers still think that this is an "overwork", so little investment in management activities, development plans, learning advanced skills, apply technology on some simple stages in production to save labor, raising output in the same time unit.
On the other hand, although foreign markets are consuming 70-80% of the output of handicrafts from coconut in Ben Tre, the majority of producers and genuine traders are concerned. "The market is immense. The source is not stable, in terms of quantity quality ". Derived from the unhealthy competition of some production facilities, the product price is pushed lower than the market. That leads to lower product quality. Expressions of the poor quality items such as quick mushroom hooks, break down, sprung, exposed ... Moreover, with the psychology of the buyer has no experience, or buy the type of snapshot to export High profits will choose cheap goods without concern about the durability and sophistication of the product. The owner of Thanh Liem Handicraft is concerned about the industry as well as the market of this industry in the next few years if such a situation lasts. Thus, the only way to attract and "retain" the long-term customer base is to accept the same cheap to sell the goods but also tried to ensure the quality of goods to build prestige. Credit and creative new models of the monopoly basis to attract buyers. Objectively speaking, the exploitation of coconut products are not planned so at the same time can not provide enough raw materials to produce numbers Product for large contracts. However, in the future material will not be lacking because the coconut is over the chorus planted-cut off. It is important that small and medium enterprises need to be aware of their own feet. Workers need to change the working style as well as the sense in the handicraft production. The production of not only passion is enough but more investment in commercial ability to stimulate the economic efficiency of the growing business.
