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Experience exporting handicrafts to the EU
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Update:
01/07/2014
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With the proper investment in design for design, materials and workmanship of the workforce and organizational studies market trends, a number of businesses handicrafts sector has expanded export door EU - famous market hard.
Share the experience of nearly 10 years of production, export of handicraft goods to the EU market with an average value of $ 2 million / year, Mr. Thai Dai Phong, Director of Duc Phong Company Limited said: Thi EU requires very strict about quality, factors related to the environment, the health of consumers, especially designing very large role, accounting for 30-50% of the successful application goods entering the market. So, we always research new collections launched each year, unique design, combination of materials, materials on the same product and important product is designed according to the needs of the target using ...
Mr. Feng also said: The development of new products designed by German performer is approached from a variety of channels, such as: Participation in international trade fairs, seek assistance from a professional design team of Exporters Association art crafts and gifts Vietnam ... to find designs suitable to the characteristics of enterprise products and consumer trends of the market.
As well as product design is the main factor leading EU market, Ms. Duong Thi Thanh Thuy, Director of World lacquer note: It should be a combination of unique ideas with designers desired color, the cost of consumers. Design should follow product collection will be replicated more. Products should not only invest in color, but also create quality products friendly to the environment. More importantly, businesses need to locate the product lies in the value segment to the corresponding prices ...
As can be seen, the product design is the key to business handicraft industry into other EU markets. The EU itself is also a traditional market and the importance of the arts and crafts industry when Vietnam's export turnover to this market sector maintains a stable growth. For example, even the first month of 2014, the value of goods exported handicrafts Vietnam into a strong market in volume over the same period, such as Germany reached 3.19 million, up 26.43 %; Netherlands reached 868 thousand U.S. dollars, up 23.1%; Spain reached 572 thousand U.S. dollars, up 24%; Sweden 449 thousand U.S. dollars, up 30% ...
According to Mr. Ta Hoang Linh, deputy director of the Department of Trade Promotion, Ministry of Industry and Trade: Design is very important issue for promoting export of handicrafts industry Vietnam but overall the design capacity of the sector limited to the creation of products not yet clear, has not provided the strong export growth.
To support the business, the last time the Trade Promotion Department has organized mentoring programs to help businesses understand the basic content of trends and how product development, branding. Specifically, the Department is working with the British Council in Vietnam organized the creative design and marketing of handicrafts goods and interior Europe. This will be a good opportunity for businesses in the industry to learn the market trends and strategies appropriate export to the EU market in 2014.
Mr. Adam thow, Director of Purchasing and Retail, South Bank Center UK also recommends: To export handicraft products to the UK market, Vietnam enterprises should build its own product line, unique, convey information about the product. Design, product color changes also need to pay attention and follow the seasonal holiday consumer in ...
Pham Kim -- http://www.arid.gov.vn/
