( Update: 09/09/2014 )
(VEN) - According to Vietcraft General Secretary Le Ba Ngoc, orders from China and Japan had strongly shifted to Vietnam, offering good opportunity for the handicraft sector to achieve its export turnover target of US$1.6 billion in 2014.
According to Vietcraft, in the first six months of this year, handicraft products reached export turnover of nearly US$900 million, an increase of about 10 percent compared to the same period last year.
The US, the EU and Japan remained traditional markets, accounting for a large share of total handicraft export turnover. In addition, enterprises in the handicraft sector were focusing on exploiting new markets such as Brazil, Russia, India, China and South Africa.
Le Ba Ngoc said that the BRICS block had strongly developed in recent years and this block would create a potential market of the handicraft sector. Furthermore, thanks to favorable geographical location, Vietnam has strengths for market research and transport (except for Brazil and South Africa). Vietnam reaches export turnover of about US$100 million in furniture products to the Chinese market and shoes to the Russian market.
Le Ba Ngoc also added that orders from China and Japan had strongly shifted to Vietnam, offering good opportunity for the handicraft sector to achieve its export turnover target of US$1.6 billion in 2014.
Orders from China have shifted to Vietnam due to the impact of an increase in minimum salary, making Chinese production costs increase. As almost all Chinese labors moved to industrial production, it has extended the delivery time for handicraft products to 60 days (Vietnam now only takes about 30 days). Furthermore, Chinese manufacturers’ minimum order quantities have remained high (at least one container), causing difficulties for importers. Japanese importers have turned orders to Vietnam due to political issues. The transfer of orders to Vietnam has not been due to the impacts of costs, delivery time or minimum order quantities but the quality. In recent years, Vietnamese businesses have paid special attention to development strategies and design, contributing to improving product quality.
To promote advantages and increase export turnover, Le Ba Ngoc recommended that small scale enterprises should focus on mid-segment in accordance with its production capacity, raw materials and skilled workers. In addition, expanding the market and improving the competitiveness are needed.
“To promote exports to the BRICS block, in August, Vietcraft will send delegations to Brazil to learn for experience,” Le Ba Ngoc said.
According to Hanoi Industry Promotion Center Director Hoang Xuan Thuy, Vietnamese businesses should register the copyright, contributing to protecting their design and avoiding replication./.
By Bui Viet - http://ven.vn
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